Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. New gentle floral fragrance for a more pleasurable coloring experience.

Vibrant, long lasting, fade resistant results
Excellent gray coverage
Deep conditioning
Gentle floral fragrance

Wella Color Charm's new packaging utilizes a color-coded tonal family system, making shade selection easy.  Liquid Permanent Hair Color Time tested formulations ensure consistent, predictable results.